EKSISTENSI TV LOKAL INEWS TV PALEMBANG DAN PAL TV DALAM PEMBERITAAN DI ERA KONVERGENSI

Media convergence is one of the developments mass media that involves many technological factors in it. The presence internet encourages conventional to apply concept such as online media, e-paper, e-books, radio streaming and social combined with other media. purpose this study analyze strategy iNews TV Palembang PAL order continue exist era convergence. type research used qualitative using SWOT theory theory. From results analysis it can be said position quadrant 3 which shows has a chance but faces several obstacles, especially lantern still form bureau relies on central TV. While 1, because its strong opportunity. Second, researchers also discovered challenges faced by both convergence, namely rapid development so encourage people access more easily through gadgets or handphones. Third, found innovation carrying out Where two local TVs have now convey information.